Hasselblad Cameras, Lenses, Focusing Screens

UNCOMPROMISING IMAGE QUALITY

Finding the right balance for design is at the heart of all Hasselblad products. Our designers combine contemporary and unique elements giving Hasselblad a look that future models will be built off.

Taking inspiration from older Hasselblad cameras, small details are integrated into the distinct composition of each new product. Looking straight on at any Hassleblad product, our product integrity and the family resemblance is clear. Classic lines and a faultless historical reflection; Everything Hasselblad has, and will always be.

View the Hasselblad Camera Range at C.R.Kennedy Photoimaging

HASSELBLAD
CAMERAS

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View the Hasselblad Lens Range at C.R.Kennedy Photoimaging

HASSELBLAD
LENSES

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HASSELBLAD
ACCESSORIES

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Just Launched

X2D II 100C

BRILLIANCE AT EVERY MOMENT

Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, subject detection and 10-stop stabilisation 1 work together to deliver sharp images with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process—letting inspiration flow and exceptional images follow naturally.

AF-C Continuous Autofocus
With PDAF and LiDAR
HNCS HDR End-to-End, True-to-Life
Dynamic Range
IBIS 5-Axis, 10-Stop In-Body
Image Stabilisation
Phocus 2 Enhanced Creativity
on the Go

FOCUS IN AN INSTANT

The new AF-C mode 2 brings reliable continuous autofocus, accurately detecting and tracking moving subjects. In AF-S mode, 425 PDAF zones that spread over the 100-megapixel sensor work with the LiDAR for fast, accurate focusing. A new AF illuminator improves autofocus performance in low light and doubles as a self-timer indicator.

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STANDARD ZOOM LENS

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A TRIFECTA OF IMAGING POSSIBILITIES

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59mmEquivalent Focal Length

24%Shorter than XCD 2,8/65

45%Lighter than XCD 2,8/65

Suitable for Portrait Photography

MASTERING
LIGHT & SHADOW
UNLEASHING BRILLIANCE

Hasselblad X2D Earth Explorer Limited Edition Kit - Medium Format Digital Camera

XCD 3.4/75P adopts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design results in a compact form and delivers powerful optical performance that meets the resolution demands of a 100-megapixel sensor. Whether at the centre or the edges of the frame, it provides sharp, clear images and vibrant, lifelike colours.

Additionally, compared to the XCD 4/28P and XCD 4/45P lenses in the same series, the XCD 3.4/75P's maximum aperture is expanded from f/4 to f/3.4. This allows for more detail capture in low-light portrait and produces a more appealing bokeh.

EXPLORING DIVERSE SUBJECTS
WITH A UNIQUE PERSPECTIVE

The XCD 3.4/75P is the longest focal length and largest aperture medium format lens in the XCD P series to date*. With a 59mm equivalent focal length, it sits between standard and mid-tele lenses, combining the advantages of both. It is suitable for full-length and half-length portraits, street photography, and still life.

The longer focal length paired with the f/3.4 maximum aperture provides a soft, natural bokeh, creating pleasing portrait images. Its performance rivals that of the XCD 2.8/65, a lens known for its large aperture.

* Conclusion based on data as of November 2024.

ENHANCED IN
LIGHTNESS

The XCD 3.4/75P continues the new generation design language of the XCD P series lenses. Its sleek metal body is accentuated by a signature "H" pattern around the focus ring, highlighting Hasselblad's distinctive style.

Hasselblad XCD 3.4/75P - Medium Format Digital Photography Lens

Weighing only 398g and measuring just 71mm in length, it is 45% lighter and 24% shorter than the XCD 2.8/65, making it an ideal choice for portrait and street photography.

Weight398g Length71mm

XCD 3,4/75P

LIGHTWEIGHT PORTRAIT LENS

$3,920.00

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One Camera,Three Applications

100MP100MP Medium Format BSI CMOS Sensor

HNCSHasselblad Natural Colour Solution

Phase Detection Autofocus & Face Detection

A TIMELESS
MASTERPIECE,
DELIGHTING THE
SENSES

Echoing the unique waist-level shooting style of Hasselblad film cameras, the 907X & CFV 100C features a touch display that can be flipped upward to 40° and 90°. The 40° tilt enables a lower observation perspective for your composition. The 90° tilt fully revives the classic waist-level shooting style. These unparalleled perspectives plunge you into an undisturbed flow of creativity, spurring cascades of inspiration and turning the act of creation into pure pleasure. As you clutch the camera, time begins to soften its pace.

Pairing the 907X medium format camera body with the CFV 100C medium format digital back results in a weight of only 620g. With an 120g reduction compared to its predecessor, it strikes an ideal balance of lightweight design and premium texture. The characteristic design stimulates boundless imagination, positioning the 907X & CFV 100C as a medium for exploring photographic art and also as the embodiment of art itself.

ONE CAMERA, THREE APPLICATIONS
ENDLESS INSPIRATION

Inherited from the classic design of 1948, modular design has forged legends across generations of medium format cameras. Today, it elevates the 907X & CFV 100C to a new height as the most compatible Hasselblad medium format camera,1 pioneering the era in iterations.

The detachable CFV 100C digital back integrates three kinds of photographic configurations in one, blending playfulness with professionalism.

When the CFV 100C connects with its custom-tailored 907X camera body, you can flexibly couple it with various high-performance XCD Series lenses. Through lens adapters, it can also be used with the HC/HCD, V, and XPAN Series lenses to exhibit Hasselblad’s longstanding optical heritage in all its glory, expanding the realm of creativity.

The CFV 100C supports integration with the Hasselblad V System’s 500 Series, 200 Series, and other classic film cameras.2 This integration allows these film camera bodies to capture digital imagery, breathing new life into these classics right before your eyes.

The CFV 100C can be paired with technical cameras to capture images of elevated precision.2

XCD 3,4/75P

LIGHTWEIGHT PORTRAIT LENS

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CPHB.00000863.01

Hasselblad 907X Medium Format Camera with CFV 100C Digital Back

$12,199.00

Only 1 left

CPHB.00000792.01

Hasselblad XCD 20-35mm f/4.5 Lens

$10,395.00

Only 3 left

CPHB.00000830.01

Hasselblad XCD 28mm f/4 Compact Lens

$3,080.00

In Stock

CPHB.00000882.01

Hasselblad XCD 25mm f2.5 V Lens

$6,489.00

Only 1 left

CPHB.00000753.01

Hasselblad ND8 67mm Lens Filter

$335.00

ETA: 30/09/2025

CPHB.00000754.01

Hasselblad ND8 72mm Lens Filter

$355.00

ETA: 30/09/2025

CPHB.00000755.01

Hasselblad ND8 77mm Lens Filter

$370.00

ETA: 30/09/2025

CPHB.00000756.01

Hasselblad CPL 62mm Lens Filter

$485.00

ETA: 30/09/2025

CPHB.00000757.01

Hasselblad CPL 67mm Lens Filter

$505.00

ETA: 30/09/2025

CPHB.00000758.01

Hasselblad CPL 72mm Lens Filter

$539.00

ETA: 30/09/2025

CPHB.00000759.01

Hasselblad CPL 77mm Lens Filter

$585.00

ETA: 30/09/2025

CPHB.00000760.01

Hasselblad UV 62mm Lens Filter

$325.00

ETA: 30/09/2025

CPHB.00000761.01

Hasselblad UV 67mm Lens Filter

$335.00

Only 3 left

CPHB.00000762.01

Hasselblad UV 72mm Lens Filter

$370.00

Only 2 left

CPHB.00000763.01

Hasselblad UV 77mm Lens Filter

$370.00

Only 3 left

CPHB.00000766.01

Hasselblad ND8 62mm Lens Filter

$325.00

ETA: 30/09/2025

CPHB.00000289.01

Hasselblad Lens Shade for XCD 65mm

$170.00

ETA: 30/09/2025

CPHB.00000752.01

Hasselblad Vandra Camera Strap

$356.00

Only 2 left

3041126

Hasselblad Magazine Slide For Polaplus

$20.00

ETA: 30/09/2025

3053639

Hasselblad XCD Lens Leather Pouch for XCD 80mm / 1.7x Converter

$132.00

ETA: 30/09/2025

3054750

Hasselblad Body Cap for X1D

$34.50

ETA: 30/09/2025

3054751

Hasselblad XCD Rear Lens Cap

$34.50

ETA: 30/09/2025

3058440

Hasselblad Magazine Pocket

$174.00

ETA: 30/09/2025

CPHB.00000255.01

Hasselblad XCD 21mm f/4 Lens

$7,519.00

ETA: 30/09/2025

CPHB.00000383.01

Hasselblad XCD 135mm f/2.8 Lens and X-Convertor 1.7x

$7,600.00

ETA: 08/09/2025

CPHB.00000384.01

Hasselblad XCD 80mm (S) f/1.9 Lens

$7,295.00

ETA: 30/09/2025

CPHB.00000418.01

Hasselblad XCD 35-75mm f/3.5-4.5 Zoom Lens

$8,900.00

Only 3 left

CPHB.00000241.01

Hasselblad XV Lens Adaptor

$510.00

ETA: 30/09/2025

CPHB.00000258.01

Hasselblad Lens Shade XCD 120mm

$243.00

ETA: 30/09/2025

CPHB.00000394.01

Hasselblad Battery Charging Hub for X Series Camera

$329.00

In Stock

CPHB.00000399.01

Hasselblad Lens Shade for XCD 135mm

$279.00

ETA: 30/09/2025

CPHB.00000718.01

Hasselblad XCD 55mm f/2.5 V Lens

$6,445.00

ETA: 30/09/2025

CPHB.00000719.01

Hasselblad XCD 38mm f/2.5 V Lens

$6,445.00

Only 2 left

CPHB.00000746.01

Hasselblad XCD 90mm f/2.5 MKII V Lens

$7,395.00

Only 3 left

CPHB.00000894.01

Hasselblad XCD 75mm f/3.4 Compact P Lens

$3,920.00

ETA: 30/09/2025

CPHB.00000913.01

Hasselblad XCD 45mm f/4 Compact Lens

$1,755.00

In Stock

CPHB.00000915.01

Hasselblad X Extension Tube ( 9mm )

$469.00

In Stock

CPHB.00000928.01

Hasselblad X2D II 100C Medium Format Digital Camera

$12,650.00

ETA: 08/09/2025

CPHB.00000949.01

Hasselblad XCD 35-100mm f/2.8-4 Zoom Lens

$7,199.00

ETA: 30/09/2025

CPHB.00000953.01

Hasselblad X2D 100C + XCD 75mm f/3.4 Lightweight Portrait Lens Kit

$14,349.00

ETA: 30/09/2025

CPHB.724.01PK

Hasselblad X2D 100C Pro Kit w/ XCD 20-35mm f/4.5 & Pgytech Backpack P-CB-115

$26,609.00

ETA: 30/09/2025

CPHB.724.01SK

Hasselblad X2D 100C Street Kit w/ XCD 28mm Pancake & Pgytech Backpack P-CB-115

$18,337.00

ETA: 30/09/2025

CPHB.863.01PK

Hasselblad 907X & CFV 100C w/ XCD 20-35mm f/4.5 & Control Grip & Pgytech B.Pack P-CB-115

$28,369.00

ETA: 30/09/2025

CPHB.928.01PK

Hasselblad X2D II 100C Pro Kit w/ XCD 20-35mm f/4.5

$22,995.00

Build Your Kit

CPHB.928.01SK

Hasselblad X2D II 100C Street Kit w/ XCD 28mm Pancake

$15,730.00

Build Your Kit

CPQT.00000290.01

Hasselblad XH Lens Adapter for HC/HCD Lenses to XCD

$630.00

ETA: 30/09/2025

Our range of state-of-the-art Hasselblad medium format cameras and lenses will have you covered on your next shoot. Perfect for fashion and portraiture, Hasselblad’s high resolution cameras, and exceptional lenses offer the very best in image quality and colour reproduction.

Join Hasselblad in their new age of mirrorless medium format digital photography with the Hasselblad X1D II 50c Medium Format Mirrorless Camera . This revolutionary camera body provides a high resolution 50MP 43.8 x 32.9mm CMOS sensor, offering 16 bit colour, 14 stops of dynamic range, a leaf shutter system with 1/2000 sync speed, built in wi-fi and USB 3.0 type-C interface, and dual SD UHS-II memory card slots. Paired with Hasselblad exceptional optics, this is the perfect companion to studio, fashion and landscape photographers.

For the avid camera collectors out there, we’re also offering the Hasselblad 907X Special Edition Mirrorless Camera. Offering many of the same features as the X1D II, this 50MP 907X camera and CFV II 50C digital back, is a sought after addition to any camera collection.

Here at C.R.Kennedy, we present the latest selection of Hasselblad advanced medium format cameras and lenses, ready to satisfy everyone from documentary photographers through to fashion and commercial productions. Be sure to check out our colour management accessories and memory cards to help you out on your next production. Shop through our extensive Hasselblad selection now, and get free shipping across Australia, the option to Click and Collect, and a guaranteed manufacturer warranty.

UNCOMPROMISING IMAGE QUALITY

HASSELBLAD
CAMERAS

HASSELBLAD
LENSES

HASSELBLAD
ACCESSORIES

X2D II 100C

BRILLIANCE AT EVERY MOMENT

FOCUS IN AN INSTANT

XCD 2,8-4/35-100E

STANDARD ZOOM LENS

907X & CFV 100C

A TRIFECTA OF IMAGING POSSIBILITIES

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Hasselblad Cameras Australia - C.R.Kennedy

UNCOMPROMISING IMAGE QUALITY

HASSELBLADCAMERAS

HASSELBLADLENSES

HASSELBLADACCESSORIES

X2D II 100C

BRILLIANCE AT EVERY MOMENT

FOCUS IN AN INSTANT

XCD 2,8-4/35-100E

STANDARD ZOOM LENS

907X & CFV 100C

A TRIFECTA OF IMAGING POSSIBILITIES

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HASSELBLAD
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HASSELBLAD
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