Finding the right balance for design is at the heart of all Hasselblad products. Our designers combine contemporary and unique elements giving Hasselblad a look that future models will be built off.
Taking inspiration from older Hasselblad cameras, small details are integrated into the distinct composition of each new product. Looking straight on at any Hassleblad product, our product integrity and the family resemblance is clear. Classic lines and a faultless historical reflection; Everything Hasselblad has, and will always be.
An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.