Hasselblad Cameras, Lenses, Focusing Screens

UNCOMPROMISING IMAGE QUALITY

Finding the right balance for design is at the heart of all Hasselblad products. Our designers combine contemporary and unique elements giving Hasselblad a look that future models will be built off.

Taking inspiration from older Hasselblad cameras, small details are integrated into the distinct composition of each new product. Looking straight on at any Hassleblad product, our product integrity and the family resemblance is clear. Classic lines and a faultless historical reflection; Everything Hasselblad has, and will always be.

View the Hasselblad Camera Range at C.R.Kennedy Photoimaging

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View the Hasselblad Lens Range at C.R.Kennedy Photoimaging

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Just Launched

X2D II 100C

BRILLIANCE AT EVERY MOMENT

Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, subject detection and 10-stop stabilisation 1 work together to deliver sharp images with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process—letting inspiration flow and exceptional images follow naturally.

AF-C Continuous Autofocus
With PDAF and LiDAR
HNCS HDR End-to-End, True-to-Life
Dynamic Range
IBIS 5-Axis, 10-Stop In-Body
Image Stabilisation
Phocus 2 Enhanced Creativity
on the Go

FOCUS IN AN INSTANT

The new AF-C mode 2 brings reliable continuous autofocus, accurately detecting and tracking moving subjects. In AF-S mode, 425 PDAF zones that spread over the 100-megapixel sensor work with the LiDAR for fast, accurate focusing. A new AF illuminator improves autofocus performance in low light and doubles as a self-timer indicator.

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STANDARD ZOOM LENS

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A TRIFECTA OF IMAGING POSSIBILITIES

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59mmEquivalent Focal Length

24%Shorter than XCD 2,8/65

45%Lighter than XCD 2,8/65

Suitable for Portrait Photography

MASTERING
LIGHT & SHADOW
UNLEASHING BRILLIANCE

Hasselblad X2D Earth Explorer Limited Edition Kit - Medium Format Digital Camera

XCD 3.4/75P adopts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design results in a compact form and delivers powerful optical performance that meets the resolution demands of a 100-megapixel sensor. Whether at the centre or the edges of the frame, it provides sharp, clear images and vibrant, lifelike colours.

Additionally, compared to the XCD 4/28P and XCD 4/45P lenses in the same series, the XCD 3.4/75P's maximum aperture is expanded from f/4 to f/3.4. This allows for more detail capture in low-light portrait and produces a more appealing bokeh.

EXPLORING DIVERSE SUBJECTS
WITH A UNIQUE PERSPECTIVE

The XCD 3.4/75P is the longest focal length and largest aperture medium format lens in the XCD P series to date*. With a 59mm equivalent focal length, it sits between standard and mid-tele lenses, combining the advantages of both. It is suitable for full-length and half-length portraits, street photography, and still life.

The longer focal length paired with the f/3.4 maximum aperture provides a soft, natural bokeh, creating pleasing portrait images. Its performance rivals that of the XCD 2.8/65, a lens known for its large aperture.

* Conclusion based on data as of November 2024.

ENHANCED IN
LIGHTNESS

The XCD 3.4/75P continues the new generation design language of the XCD P series lenses. Its sleek metal body is accentuated by a signature "H" pattern around the focus ring, highlighting Hasselblad's distinctive style.

Hasselblad XCD 3.4/75P - Medium Format Digital Photography Lens

Weighing only 398g and measuring just 71mm in length, it is 45% lighter and 24% shorter than the XCD 2.8/65, making it an ideal choice for portrait and street photography.

Weight398g Length71mm

XCD 3,4/75P

LIGHTWEIGHT PORTRAIT LENS

$3,920.00

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One Camera,Three Applications

100MP100MP Medium Format BSI CMOS Sensor

HNCSHasselblad Natural Colour Solution

Phase Detection Autofocus & Face Detection

A TIMELESS
MASTERPIECE,
DELIGHTING THE
SENSES

Echoing the unique waist-level shooting style of Hasselblad film cameras, the 907X & CFV 100C features a touch display that can be flipped upward to 40° and 90°. The 40° tilt enables a lower observation perspective for your composition. The 90° tilt fully revives the classic waist-level shooting style. These unparalleled perspectives plunge you into an undisturbed flow of creativity, spurring cascades of inspiration and turning the act of creation into pure pleasure. As you clutch the camera, time begins to soften its pace.

Pairing the 907X medium format camera body with the CFV 100C medium format digital back results in a weight of only 620g. With an 120g reduction compared to its predecessor, it strikes an ideal balance of lightweight design and premium texture. The characteristic design stimulates boundless imagination, positioning the 907X & CFV 100C as a medium for exploring photographic art and also as the embodiment of art itself.

ONE CAMERA, THREE APPLICATIONS
ENDLESS INSPIRATION

Inherited from the classic design of 1948, modular design has forged legends across generations of medium format cameras. Today, it elevates the 907X & CFV 100C to a new height as the most compatible Hasselblad medium format camera,1 pioneering the era in iterations.

The detachable CFV 100C digital back integrates three kinds of photographic configurations in one, blending playfulness with professionalism.

When the CFV 100C connects with its custom-tailored 907X camera body, you can flexibly couple it with various high-performance XCD Series lenses. Through lens adapters, it can also be used with the HC/HCD, V, and XPAN Series lenses to exhibit Hasselblad’s longstanding optical heritage in all its glory, expanding the realm of creativity.

The CFV 100C supports integration with the Hasselblad V System’s 500 Series, 200 Series, and other classic film cameras.2 This integration allows these film camera bodies to capture digital imagery, breathing new life into these classics right before your eyes.

The CFV 100C can be paired with technical cameras to capture images of elevated precision.2

XCD 3,4/75P

LIGHTWEIGHT PORTRAIT LENS

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YCJG.ZS001914.05

Hasselblad Lens Shade Base Ring (77mm)

$8.47

ETA: 08/07/2026

Professional Hasselblad Australia Range

Professionals seeking a Hasselblad camera in Australia can access a wide selection of medium format equipment tailored for high-end studio and field work. The current inventory features the flagship X2D 100C alongside the modular 907X and CFV 100C digital back. Whether you are searching for Hasselblad au stock or official accessories, this range provides the technical precision required for large-scale imaging and high-resolution output.

Hasselblad XCD Lenses and Essential Accessories

Supporting the primary camera bodies is an extensive line of optics, including versatile zoom options like the 35-75mm and fixed focal lengths ranging from the XCD 20-35mm f/4.5 to the 90mm f/2.5 MKII V. To maintain image quality in varying light conditions, we stock specific ND8, CPL, and UV filters in diameters from 62mm to 86mm. This selection ensures that every Hasselblad camera setup is fully equipped for professional assignments, with additional support from Pgytech backpacks in dedicated kits. If you have been searching for hassleblad or specific medium format tools, our range covers the essential hardware for the X and V systems.

Medium format bodies including the X2D 100C and 907X.
XCD series lenses including the 28mm f/4 Compact and 55mm f/2.5 V variants.
Specialised optical tools such as the XV lens adaptor and 9mm X extension tube.
Protective and creative filters including CPL and ND8 options for various thread sizes.
System accessories such as battery charging hubs, Vandra straps, and lens shades.

Frequently Asked Questions

What are the primary advantages of the Hasselblad camera system for professional photography?

Hasselblad systems are defined by their large medium format sensors, which provide superior dynamic range and colour accuracy compared to smaller formats. The X2D 100C and CFV 100C digital backs offer 100-megapixel resolution, allowing for significant cropping and large-format printing without loss of detail. The integrated leaf shutter system in XCD lenses also enables high-speed flash synchronisation across all shutter speeds.

How do I choose between the Hasselblad X2D 100C and the 907X with CFV 100C?

The choice depends on your shooting style. The X2D 100C is an integrated mirrorless body designed for ergonomic handheld use with a built-in viewfinder and in-body image stabilisation. In contrast, the 907X and CFV 100C combination is a modular system that pays homage to the classic V system. It is ideal for photographers who prefer a waist-level shooting experience or those who wish to use the digital back on vintage Hasselblad V system camera bodies via the modular interface.

Which filters and lens caps are compatible with the Hasselblad XCD lens range?

Compatibility depends on the specific front thread diameter of your lens. For example, the XCD 45P typically utilises a 62mm front cap, while larger lenses like the XCD 90mm MKII V or various zoom lenses may require 72mm, 77mm, or 86mm filters. We stock a range of Hasselblad UV, CPL, and ND8 filters specifically designed to match these diameters, ensuring high optical neutrality and a precise fit for the X system.

UNCOMPROMISING IMAGE QUALITY

HASSELBLAD
CAMERAS

HASSELBLAD
LENSES

HASSELBLAD
ACCESSORIES

X2D II 100C

BRILLIANCE AT EVERY MOMENT

FOCUS IN AN INSTANT

XCD 2,8-4/35-100E

STANDARD ZOOM LENS

907X & CFV 100C

A TRIFECTA OF IMAGING POSSIBILITIES

Professional Hasselblad Australia Range

Hasselblad XCD Lenses and Essential Accessories

Frequently Asked Questions

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Hasselblad Cameras Australia - C.R.Kennedy

UNCOMPROMISING IMAGE QUALITY

HASSELBLADCAMERAS

HASSELBLADLENSES

HASSELBLADACCESSORIES

X2D II 100C

BRILLIANCE AT EVERY MOMENT

FOCUS IN AN INSTANT

XCD 2,8-4/35-100E

STANDARD ZOOM LENS

907X & CFV 100C

A TRIFECTA OF IMAGING POSSIBILITIES

Professional Hasselblad Australia Range

Hasselblad XCD Lenses and Essential Accessories

Frequently Asked Questions

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